WhO IS FRANCESCA CERESA
Some people treat creativity as a hobby — I’ve made it my method, my mindset, and my way of life.
I’m Francesca Ceresa. My journey began in an arts high school, where the pursuit of beauty was more than just a subject — it became my lens on the world. Over the years, that sensitivity evolved: first through design, then through communication, until it found its true expression in the world of weddings and events.
This is where inspiration meets structure, and where ideas are transformed into curated, meaningful experiences.
My Vision of Wedding Planning in Italy
your wedding planner
My approach is a unique balance of aesthetic intuition and strategic thinking, grounded in real-life experience
With over 15 years of experience and more than 600 weddings designed in Italy and abroad, I help couples plan their wedding with clarity, elegance, and peace of mind — from concept to execution.
As a mother of two, I know how to manage complexity with grace — whether it’s clients, timelines, suppliers, or school pickups.
I bring to each event the precision of a project manager and the light touch of a creative director. I’m passionate about details — but only when they serve a bigger vision.
I gravitate toward timeless elegance, never excess. My goal is not to impress — it’s to reflect who you truly are, through a celebration that feels authentic, refined, and deeply personal.
Couples often describe me as a calm, grounded presence: someone who listens, understands, and brings order to the whirlwind of ideas, emotions, and deadlines — especially when time is short and expectations are high.
I don’t just plan beautiful weddings.
I create experiences that feel meaningful, effortless, and truly yours.
If you're dreaming of a wedding in Italy that blends beauty, clarity, and intentionality, I’d be honored to be your guide.
Let’s create something unforgettable — with grace, purpose, and joy.
MY PLANNING METOD
Planning a destination wedding in Italy is more than a dream: it’s a delicate balance of creativity, logistics and clarity.
That’s why I’ve developed a structured, thoughtful, and highly personalized planning method — designed to give every couple the calm, clarity and presence they deserve throughout the entire journey.
I’m not a generic freelancer available 24/7.
I’m a dedicated wedding planner with a clear process, a strong sense of responsibility, and a limited number of weddings per year — because excellence needs space.
Meetings are flexible, time zones are respected, and communication is always transparent and traceable. From the first call to the wedding day, you’ll feel guided, never overwhelmed.
Just one or two weddings per month. No multitasking. No chaos. Just you, your story, and a tailored path toward your Italian wedding.
Structure, intention and grace — for you and for me.
Effortless Elegance
Purposeful Organization
Empathy First
Every couple is unique. Your rhythm, your priorities, your way of feeling home — even far from home — matter.
My job is to truly listen, to understand what’s behind your wishes, and to be a human reference before being a professional one.
I believe in a kind of beauty that doesn’t scream — but whispers.
Refined, balanced, and deeply personal. Every color, every texture, every table setting tells a story: yours.
Planning isn’t just logistics — it’s how we make space for joy.
I use smart, clear, and efficient tools that let you follow every step of the process, no matter where you are in the world.
No confusion, no guesswork — just clarity and peace of mind.
Respect for Time
Quality over Quantity
Sustainable Exclusivity
Every wedding is one of a kind — and it deserves my full presence.
By working on a limited number of weddings per year, I can offer you strategic clarity, creative depth and total focus.
Time is the most precious resource we have — for both of us.
That’s why I work with discipline, minimize distractions, and always make sure your planning experience is smooth, light, and clear.
I carefully select every supplier, location, and partnership.
I don’t offer “everything” — only what is right for you, and aligned with the vision we build together.
MEET MY STAFF
Elegance, organization, and creative vision — these are the values that shape every event curated by AF Luxury Events.
Behind each flawlessly executed wedding is a close-knit, highly skilled team dedicated to turning emotions and dreams into unforgettable, stress-free experiences.
Meet the professionals who bring your vision to life.
The Heart and Mind Behind AF Luxury Events
Francesca Ceresa – Founder, Creative Director & Event Designer
As the founder and creative soul of AF Luxury Events, Francesca is the trusted guide for couples seeking a refined, iconic, and effortlessly organized wedding in some of Italy’s most enchanting locations.
With over 15 years of experience and more than 600 weddings planned, Francesca combines artistic sensibility with strategic thinking, leading each project with a deep understanding of both emotion and structure. Her approach is rooted in a proprietary smart planning system that allows even the busiest couples or those with families to stay in control and enjoy every step of the planning process with peace of mind.
As Creative Director and Event Designer, Francesca personally oversees the creative concept and visual identity of each event. She ensures that every decision — from logistics to styling — aligns perfectly with the couple’s vision and the brand’s signature elegance.
“A perfect event always begins with a clear vision and meticulous attention to detail.”
Elena Davanzo – Destination Wedding Coordinator
Elena is the dedicated Destination Wedding Coordinator at AF Luxury Events, working hand-in-hand with Francesca to offer international couples a seamless, personalized, and truly stress-free wedding experience in Italy.
Together with Francesca, the Founder and Creative Director, Elena manages every phase of the destination wedding journey — from the first video call to the final farewell. She handles all practical aspects, including legal requirements, location and vendor selection, and cultural personalization.
Every decision she makes is guided and approved by Francesca, ensuring full alignment with the creative vision, aesthetic standards, and elevated service that define the AF Luxury Events experience.
Fluent in English and equipped with strong intercultural skills, Elena is deeply familiar with the international wedding market and local Italian suppliers. She is a reliable and empathetic point of contact, bridging the distance between your dreams and their flawless realization in Italy.
“Planning a wedding from abroad requires active listening, precision, and a constant presence — even from afar.”
Planning a Destination Wedding in Italy?
You’re not just choosing a location — you’re choosing a way to feel supported, understood, and truly present on your wedding day.
If that sounds like the experience you want, then we might be the perfect match.
Let's plan something unforgettable.
Get in touch for a personalized consultation — wherever you are in the world.
